As a new physician practice, Thoracic and Vascular Associates wanted to position themselves to the public in a new way. C+A embraced this challenge and suggested aligning their brand with preventative techniques, rather than using the traditional "line-up" of docs and nurses in front of the building for self promotion. Research showed that monitoring blood pressure and understanding the origins of leg pain were two critical factors in managing health risks. C+A used this information in concepting print ads that "hit the mark" for TVA and the community.