Moving product, retaining and growing customer base, and paying attention to employee interests were the key objectives listed for R.W. Moore when they partnered with C+A in 2006. To gain market share, Cross + Associates developed a multifaceted approach that combined customer events, media relations and a targeted media plan that emphasized dealer co-op advertising opportunities. The results of all efforts have positioned R.W. Moore as a leader in their industry with a Pro-Am award for Public Relations, a 40 under 40 recognition and an annual motorcycle charity ride now entering its 4th year!