work + collateral
st. mary's hospital
Introducing an enhanced interventional cardiology program where technical terms prevail required us to look at the opportunity a little differently. One of the principal treatment modalities is balloon angioplasty…so why not use a balloon to get the point across? We did. Not only were St. Mary’s balloons on every billboard in Athens, but 10,000 of them were mailed to targeted homes in the Athens area. This multimedia effort encompassed radio, TV, outdoor, online and print in addition to direct mail.



