cross + associates

work + collateral

centra specialty hospital
As the region’s newest long-term acute care hospital (LTAC), Centra Specialty Hospital needed to explain just what role an LTAC plays in healthcare delivery. C+A designed the logo and a three tiered collateral system based on the target audience: the physician, the planner and the patient’s family; each with a distinct need for information. Using a conceptual logo and a bright color palette provided a look and feel that was hopeful and energetic.


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