work + advertising

st.mary's hospital
Often times technological advances in healthcare take on a clinical look and feel leaving the intended audience (the patient) feeling a little left out of the conversation. We decided to launch St. Mary’s new robotic surgery capabilities by giving the technology itself a little “personality”. The result has been nothing short of a technological success. George Clooney…eat your heart out!

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• advertising

  • st. mary's hospital

  • southern regional medical center

  • betsy johnson regional hospital

  • lenoir memorial hospital

  • nc department of environment
    and natural resources

• collateral

• branding

• outdoor

• television