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Mayor Meeker to Unveil Billboard for the Raleigh Weighs In Campaign: Billboard to be donated by Fairway Outdoor Advertising
May 3, 2008
Raleigh's campaign to shed weight has gotten a boost from Fairway Outdoor Advertising's donation of billboard support.
Mayor Charles Meeker will unveil the official campaign billboard at a special press conference to be held on May 3 at Fairway's operations location in Raleigh.
The Raleigh Weighs In Campaign is a 60-day weight loss and healthy living challenge created by Meeker. It is a way to increase local awareness of the many facilities and opportunities available throughout the city that facilitate a healthy, balanced lifestyle. The awareness effort focuses on the total number of pounds that the citizens of Raleigh lose over the next 60 days. Area sponsors have weigh-in sites on location to assist in keeping track of this effort and many activities are scheduled throughout the next 60 days to increase participation success.
"There are many opportunities in Raleigh to be active," Meeker said. "In addition to a multitude of greenways and city parks, there are also plenty of outstanding fitness centers in the area. I am delighted to be an integral part of promoting a healthier Raleigh."
Paul Hickman, general manager of Fairway Outdoor, said the billboard has a counter display that will show the total number of pounds lost by Raleigh Weighs In participants. It will be located on Capital Boulevard and will be exhibited for approximately 60 days.
"Fairway is delighted to support such an important community program," Hickman said. "This program is an excellent opportunity for community members to get outside, enjoy the spring season and get some exercise"
The weigh ins will be at Triangle Town Center Mall on May 3 for the before and on June 28 for the after. The other sponsors that are participating are:
Chick-fil-A @ Triangle Town Center
TOPS (Taking Off Pounds Sensibly)
Phase II Personal Training Centers
Journey Church
GNC
If you or your company, group or organization would like to participate in this free weight loss challenge please contact Wade or Cathy @ (919) 872-8007 so we can give you more information on how easy it is to get started!
