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Cross + Associates Adds Joe Solar as Creative Director

March 26, 2008

William R. Cross, president of Cross + Associates, a Raleigh-based multi-disciplined marketing communication firm specializing in brand development, traditional and interactive media planning as well as creative design, announces today the addition of Joe Soler as creative director. In this role, he will oversee all creative projects in the agency.

"We are excited to add Joe to our team," said Cross. "His diverse experience, energy and creativity will be an asset to our growing agency."

Soler boasts more than 16 years of experience in integrated communications. Prior to joining the Cross + Associates team, Soler serviced large national and regional clients such as Wrangler, Kodak, Amtrack, Krispy Kreme, and the University of North Carolina Online.

In his spare time Soler enjoys kayaking, hiking, playing guitar, landscaping, and volunteering for the Jones Elementary School Spanish Immersion Program.

About Cross + Associates:
Founded in 1993, Cross + Associates is a full-service marketing agency providing traditional and interactive branding solutions, print and collateral services and media. Cross + Associates manages the complete media buying process, including media research, planning, purchasing and placement. Recent work includes: Maria Parham Medical Center, Lenoir Memorial Hospital, Novartis Consumer Health, Sinclair Broadcasting, North Carolina State University, The University of North Carolina Online, University of Arizona, Resort Realty, Kroger Mid-Atlantic and R.W. Moore. This award-winning agency received the "Best Places to Work" recognition from the Triangle Business Journal in 2005 and again in 2007. For further information visit www.cross-a.com or call (919) 787-7652.

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