about us + news

Suzanne Magnus Joins Cross + Associates

August 24, 2010

Cross + Associates, a full-service marketing agency, has hired Suzanne Magnus as senior account executive. The announcement was made today by Bill Cross, president and CEO of Cross + Associates.

“We’re thrilled to add Suzanne to our team,” said Cross. “She brings a wealth of knowledge and experience, particularly in healthcare marketing and I’m confident that her addition will be of great value to our clients.”

Prior to joining Cross + Associates, Magnus served as the marketing director at Rex Healthcare in Raleigh for ten years and as the director of public affairs at Wesley Long Hospital in Greensboro for seven years. She most recently worked as an account manager team leader and director of public relations at The King Partnership in Raleigh.

Magnus is a graduate of the University of Arkansas and currently resides in Cary with her husband and their two children.

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Cross + Associates Named Agency of Record
for Southern Regional Medical Center

June 22, 2010

Cross + Associates, a full service marketing firm with offices in Raleigh, N.C. and Columbia, S.C., has been selected as the agency of record for Southern Regional Medical Center in Riverdale, Georgia. The announcement was made today by Bill Cross, president of Cross + Associates.

As the agency of record, Cross + Associates will oversee Southern Regional’s marketing needs including all creative and media services. The first phase of the relationship will focus on reinvigorating the overall brand and current marketing efforts for the hospital located just outside of Atlanta.

“We are eager to begin work with Cross + Associates,” said Bill Applegate, marketing director at Southern Regional. “In looking at potential agency partners, we were very impressed by Cross + Associate’s unparalleled experience and success in healthcare marketing.“

Cross + Associates has been working with healthcare clients across the southeast since its founding in 1993. Since then, the agency has been recognized with numerous awards for excellence in healthcare marketing including Asters, Wallies and Addys.

“We’re honored that Southern Regional has chosen us as their agency of record,” said Cross. “We look forward to growing our relationship with Southern Regional and working to increase their brand awareness in the greater Atlanta area.”

Southern Regional Health System is a leading provider of quality, compassionate, and technologically advanced healthcare. Serving the community since 1971 as a non-profit health system, Southern Regional encompasses some of the region's best physicians, nurses, and staff, making it a truly desirable medical destination. For more information, visit www.southernregional.org.

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Chad Martin Joins Cross + Associates

March 30, 2010

Cross + Associates, a full-service marketing agency, has hired Chad Martin as art director. The announcement was made today by Bill Cross, president and CEO of Cross + Associates.

“We’re excited to welcome Chad to our team,” said Cross. “His wide range of creative talent and particularly his interactive strengths will round out our team nicely.”

Prior to joining Cross + Associates, Martin served as art director at Sperry & Associates in Raleigh. With nearly ten years of agency experience, he has worked on projects for nationally known brands such as Centex Homes and BMW.

Martin is a native of Raleigh, where he and his wife currently reside, and a graduate of the University of North Carolina at Chapel Hill.

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Cross + Associates Brings Home 3 Wallie Awards

November 23, 2009

Cross + Associates, a full-service marketing agency, won 3 Wallie Awards for excellence in healthcare marketing at this year’s ceremony. The announcement was made today by William R. Cross, president and CEO of Cross + Associates.

The annual Wallie awards are sponsored by the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS). Winners are selected by a panel of healthcare professionals. The award ceremony was held at the annual fall conference which took place last week in Asheville at the Grove Park Inn.

Cross + Associates won two awards on behalf of work completed for Rutherford Hospital in Rutherfordton; one gold for a print ad and one silver for a billboard. They also won a gold award for a print poster designed for a smoke-free campaign for Betsy Johnson Regional Hospital, located in Dunn.

This is Cross + Associate’s second consecutive year being recognized at the Wallies. The agency also sponsored and produced the awards presentation for the third year in a row. For more information about CHPRMS and a full list of winners visit www.chprms.com.