News

Cross + Associates Brings Home Gold Wallie Award

January 31, 2012

Cross + Associates, a full service integrated marketing communications firm, won a gold Wallie Award for excellence in healthcare marketing. The announcement was made today by Juana Quick, Vice President for Strategic Development.

The annual awards are sponsored by the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) and include hospital marketers from across North and South Carolina. Winners are selected by a panel of healthcare professionals. The awards ceremony took place in December at the annual fall conference which was held at the Grove Park Inn in Asheville.

Cross + Associates won the gold award for the TV campaign the agency created for Abbeville Area Medical Center in Abbeville, S.C. The winning campaign can be viewed online at www.cross-a.com/clients/abbeville/television/.

“We are really proud of this campaign,” said Quick. “To be recognized by our peers and selected among the many hospitals across North and South Carolina is truly an honor.”

For more information about CHPRMS visit www.chprms.com.

 

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Cross + Associates Recognized Nationally with Aster Award

May 17, 2011

Cross + Associates, a full-service marketing firm with offices in Raleigh and Columbia, S.C., has won a bronze Aster Award, for excellence in healthcare marketing. The firm won the award for a total advertising campaign created on behalf of Lenoir Memorial Hospital in Kinston.

The campaign features bright colors and simple headlines to make a statement in the community about all the hospital has to offer. Through the use of print, outdoor, television, and online advertising the campaign highlights a variety of the hospital’s service lines including Cancer Care, Cardiac Care, OB-GYN, and Ear, Nose and Throat.

“Lenoir Memorial has enjoyed a long and productive working relationship with Cross + Associates,” said Barbara LaRoque, marketing coordinator at Lenoir Memorial. “Through the years we have found their expertise to be invaluable. Their efforts have kept the hospital’s image fresh, and brand visible in our market.”

The Aster Awards, one of the largest competitions of its kind, is hosted by Marketing Healthcare Today and Creative Images, Inc. This elite national program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts. 

This year, the Aster Awards consisted of approximately 3,000 entries from across America. Participant's entries competed against similar-sized organizations in their category. Entries must score at least in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

To view the award-winning campaign, visit www.cross-a.com/clients/lenoirmemorial/advertising/.

 

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Cross + Associates Recognized with Healthcare Advertising Awards

May 3, 2011

Honored for excellence in healthcare marketing, Cross + Associates, a full-service marketing firm, received two Healthcare Advertising Awards. The announcement was made today by Bill Cross, President of Cross + Associates.

The firm won both awards for work designed for Centra Health--a gold award for a brochure for their home health division, and a bronze award for a magazine ad for their rehabilitation division. Centra health is a three-hospital health system based in Lynchburg, VA.

“We are honored to be recognized by one of our industry’s premier competitions,” said Cross. “Our agency prides itself on creating award-wining, strategic campaigns for our clients.”

The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report. The national competition is the oldest, largest, and most widely respected among healthcare marketing awards programs. This year marked the competition’s 28th year of existence. Winners were selected from a pool of nearly 4,000 entries, with judging based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

 

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Cross + Associates Tapped to Promote First Night Raleigh

September 21, 2010

Cross + Associates has been selected for the second consecutive year to design the marketing campaign for Artsplosure’s First Night Raleigh. The announcement was made today by Michael Louder, executive director of First Night Raleigh.

“We look forward to working with Cross + Associates again this year,” said Louder. “We were really pleased with last year’s campaign and are excited to partner with them to promote our 20th year.”

As Artplosure’s marketing partner for First Night, Cross + Associates will design the logo, print ads, t-shirt, outdoor billboard, posters, buttons, and other collateral for the event. They will also develop radio and television advertisements.

This year marks the 20th anniversary for First Night Raleigh, which is the area’s largest family-oriented, alcohol-free New Year’s celebration.

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Cross + Associates Selected to Produce Wallie Awards

September 8, 2010

Cross + Associates, a full-service marketing agency headquartered in Raleigh, N.C., has been selected to produce the Wallie Awards presentation for the annual Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) fall conference. This is the 4th consecutive year CHPRMS has chosen the agency. The announcement was made today by Margaret Gregory, president-elect of the society.

“We are so excited to have been chosen once again to design and produce the Wallie Awards,” said Bill Cross, president and CEO of Cross + Associates. “It’s an honor to play such an integral role in the region’s premier healthcare marketing awards event.”

The Wallie awards recognize excellence in healthcare marketing and public relations in the Carolinas. This year’s conference will be held in Charleston, SC. For more information, visit www.chprms.com.

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Suzanne Magnus Joins Cross + Associates

August 24, 2010

Cross + Associates, a full-service marketing agency, has hired Suzanne Magnus as senior account executive. The announcement was made today by Bill Cross, president and CEO of Cross + Associates.

“We’re thrilled to add Suzanne to our team,” said Cross. “She brings a wealth of knowledge and experience, particularly in healthcare marketing and I’m confident that her addition will be of great value to our clients.”

Prior to joining Cross + Associates, Magnus served as the marketing director at Rex Healthcare in Raleigh for ten years and as the director of public affairs at Wesley Long Hospital in Greensboro for seven years. She most recently worked as an account manager team leader and director of public relations at The King Partnership in Raleigh.

Magnus is a graduate of the University of Arkansas and currently resides in Cary with her husband and their two children.

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Cross + Associates Named Agency of Record
for Southern Regional Medical Center

June 22, 2010

Cross + Associates, a full service marketing firm with offices in Raleigh, N.C. and Columbia, S.C., has been selected as the agency of record for Southern Regional Medical Center in Riverdale, Georgia. The announcement was made today by Bill Cross, president of Cross + Associates.

As the agency of record, Cross + Associates will oversee Southern Regional’s marketing needs including all creative and media services. The first phase of the relationship will focus on reinvigorating the overall brand and current marketing efforts for the hospital located just outside of Atlanta.

“We are eager to begin work with Cross + Associates,” said Bill Applegate, marketing director at Southern Regional. “In looking at potential agency partners, we were very impressed by Cross + Associate’s unparalleled experience and success in healthcare marketing.“

Cross + Associates has been working with healthcare clients across the southeast since its founding in 1993. Since then, the agency has been recognized with numerous awards for excellence in healthcare marketing including Asters, Wallies and Addys.

“We’re honored that Southern Regional has chosen us as their agency of record,” said Cross. “We look forward to growing our relationship with Southern Regional and working to increase their brand awareness in the greater Atlanta area.”

Southern Regional Health System is a leading provider of quality, compassionate, and technologically advanced healthcare. Serving the community since 1971 as a non-profit health system, Southern Regional encompasses some of the region's best physicians, nurses, and staff, making it a truly desirable medical destination. For more information, visit www.southernregional.org.

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Chad Martin Joins Cross + Associates

March 30, 2010

Cross + Associates, a full-service marketing agency, has hired Chad Martin as art director. The announcement was made today by Bill Cross, president and CEO of Cross + Associates.

“We’re excited to welcome Chad to our team,” said Cross. “His wide range of creative talent and particularly his interactive strengths will round out our team nicely.”

Prior to joining Cross + Associates, Martin served as art director at Sperry & Associates in Raleigh. With nearly ten years of agency experience, he has worked on projects for nationally known brands such as Centex Homes and BMW.

Martin is a native of Raleigh, where he and his wife currently reside, and a graduate of the University of North Carolina at Chapel Hill.

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Cross + Associates Brings Home 3 Wallie Awards

November 23, 2009

Cross + Associates, a full-service marketing agency, won 3 Wallie Awards for excellence in healthcare marketing at this year’s ceremony. The announcement was made today by William R. Cross, president and CEO of Cross + Associates.

The annual Wallie awards are sponsored by the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS). Winners are selected by a panel of healthcare professionals. The award ceremony was held at the annual fall conference which took place last week in Asheville at the Grove Park Inn.

Cross + Associates won two awards on behalf of work completed for Rutherford Hospital in Rutherfordton; one gold for a print ad and one silver for a billboard. They also won a gold award for a print poster designed for a smoke-free campaign for Betsy Johnson Regional Hospital, located in Dunn.

This is Cross + Associate’s second consecutive year being recognized at the Wallies. The agency also sponsored and produced the awards presentation for the third year in a row. For more information about CHPRMS and a full list of winners visit www.chprms.com.