Cross + Associates: A full service marketing and interactive agency in Raleigh, NC + Columbia, SC

St. Mary’s Hospital

admin — Wed, 27 Jan 2010 20:04:51 +0000

Print campaign developed to help promote their new Interventional Cardiology services. What better way to show that than a heart shaped balloon.

St. Mary’s Hospital

admin — Wed, 27 Jan 2010 19:48:02 +0000

Check out some new TV and leave us feedback!

admin — Fri, 04 Dec 2009 22:20:36 +0000

So as the holidays are approaching, we’ve been very busy here at C+A. So busy in fact, our website is missing some great work. So we wanted to drop you guys a line to say “hey, check out our latest tv spots!”. As TV seems to be one of the most popular forms of advertising, we couldn’t let our site go without some.

This second spot is for our client St. Mary’s Healthcare System in Athens, GA. They wanted us to help them come up with something new promoting their Interventional Cardiology practice. We developed this campaign called “We Really Have Heart”. And what was cool about it was we used only a balloon in the shape of a heart. We found out that most people have no clue what Interventional Cardiology is but they do know what a balloon angioplasty is. So that’s how this idea was born. It’s created some buzz around Athens but that also might have something to do with lots of print, outdoor and even heart-shaped balloons everywhere.

And last but not least was probably the most fun spot of the year. We partnered with Artsplosure this year to be their Agency to create all the 2010 First Night Raleigh materials. We wanted to do something vastly different then they had done in years so we illustrated a very whimsical logo and artwork to really kick this off. So far this campaign has been very well received by all. Especially our client! We also worked with MonkeyBravo to help us animate and put this all together for the big event coming up at the end of this month. Get your buttons people because Annuals are playing and its good fun to be had by all.

Cross + Associates Brings Home 3 Wallie Awards

estrother — Wed, 02 Dec 2009 13:57:44 +0000

RALEIGH, N.C. (Nov. 23, 2009) – Cross + Associates, a full-service marketing agency, won 3 Wallie Awards for excellence in healthcare marketing at this year’s ceremony. The announcement was made today by William R. Cross, president and CEO of Cross + Associates.

The annual Wallie awards are sponsored by the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS). Winners are selected by a panel of healthcare professionals. The award ceremony was held at the annual fall conference which took place last week in Asheville at the Grove Park Inn.

Cross + Associates won two awards on behalf of work completed for Rutherford Hospital in Rutherfordton; one gold for a print ad and one silver for a billboard. They also won a gold award for a print poster designed for a smoke-free campaign for Betsy Johnson Regional Hospital, located in Dunn.

This is Cross + Associate’s second consecutive year being recognized at the Wallies. The agency also sponsored and produced the awards presentation for the third year in a row. For more information about CHPRMS and a full list of winners visit www.chprms.com.

NCSU College of Management–MGIM

admin — Thu, 19 Nov 2009 14:51:04 +0000

NCSU asked us to create a piece that was creative enough for young students but professional enough for their parents. This piece was a huge hit with both.

Lenoir Memorial Hospital

admin — Tue, 17 Nov 2009 19:50:19 +0000

Expanding upon the “It’s My Hospital” campaign we created for them last year, Lenoir Memorial wanted to grab the attention of the community by using its own people. They’ve got people standing in line to be on the next outdoor board.

Maria Parham Medical Center

admin — Tue, 17 Nov 2009 17:20:30 +0000

We were asked to create a new campaign revolving around Maria Parham’s staff. That’s where the “We Can” campaign was born, outlining all the things they can do for you.

City of Dunn

admin — Thu, 12 Nov 2009 03:38:22 +0000

The City of Dunn wanted a complete rebrand that captures more of the history behind their town. We developed a series of logos for each department within the city and it was a success.

Wallace Thomson Hospital

admin — Thu, 12 Nov 2009 03:30:26 +0000

We helped Wallace Thomson Hospital promote the great ratings they recently received for the Emergency Department.

Rutherford Hospital

admin — Thu, 12 Nov 2009 03:22:09 +0000

When it came to plastic surgery at Rutherford Hospital... what better way to show it than to promote a wrinkly dog? This one got a lot of attention. Not to mention numerous awards.