work

Client
Advanced Energy

Details

Advanced Energy's single-family affordable housing program, SystemVision, helps builders and developers make energy-efficient homes that are affordable to live in. To celebrate its 10th anniversary, we developed a campaign that included a marketing toolkit, an awards dinner, email marketing and more.

 

Appealing to developers and builders, vibrant imagery and smart messaging combined to show the unbelievable impact the program has had on the affordable housing market. We wanted to communicate that it was not just about sealing ducts tighter, but the people that would benefit from doing so.

 

A series of brochures were made to educate prospective participants about the program and give current participants the support they need to raise funding. The DVD included testimonials from participanting developers and a homeowner. We also produced an introductory video included on the DVD.

 

To cap off the campaign, the toolkits were given to participants at a dinner and awards banquet, which honored everyone involved in the program and celebrated the amazing things the program has done for homeowners.

 

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