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case study

 

Client
St.Mary’s Hospital, a private not-for-profit community hospital located in Athens, Georgia.

The Challenge

St. Mary’s introduced a new Interventional Cardiology program to help strengthen its position in the region against a much larger competitor. They wanted to personalize these new services to appeal to both physicians and patients.

The Solution

One of the principal treatment modalities is balloon angioplasty…so why not use a balloon to get the point across? We did. Not only were St. Mary’s balloons on every billboard in Athens, but 10,000 of them were mailed to targeted homes in the Athens area.

 

The Results
During the campaign’s three-month run, website clicks for the hospital’s cardiology services increased from 1,628 to 299,640 during the first month, then 370,084 the second month and 291,281 during the third month. That’s an average increase of 19,676%!

Print / Outdoor / Television / Online / Radio / Direct Mail

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