cross + associates

work

Client
Lenoir Memorial Hospital

Details

As part of a campaign for hospital service lines, we developed this television spot to stand out from the crowd. The fresh approach is not your normal healthcare marketing and calls attention to the hospital's services through approachable imagery and music.

 

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Details

After implementing a new brand identity, several service line campaigns were created to enhance consumer preference for Lenoir Memorial. The results were staggering — an increase in 15 of 16 service lines!

 

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