work

Client
Abbeville Area Medical Center

Details

As a smaller critical access hospital located in between relatively larger healthcare markets, Abbeville wanted to communicate the benefits of their hospital to the surround markets. We created a new tagline, "Smaller. Smarter. Safer." that reflects Abbeville's strengths and advantages over their competitors.

We developed a campaign to showcase these strengths centered around testimonials. These TV spots capture the personal touch and outstanding capabilities the hospital has to offer from the viewpoint of real people in the community.

Winner of the 2011 Gold Wallie Award for Best TV Campaign.

 

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