Posts from December, 2009

So as the holidays are approaching, we’ve been very busy here at C+A. So busy in fact, our website is missing some great work. So we wanted to drop you guys a line to say “hey, check out our latest tv spots!”. As TV seems to be one of the most popular forms of advertising, we couldn’t let our site go without some.

This second spot is for our client St. Mary’s Healthcare System in Athens, GA. They wanted us to help them come up with something new promoting their Interventional Cardiology practice. We developed this campaign called “We Really Have Heart”. And what was cool about it was we used only a balloon in the shape of a heart. We found out that most people have no clue what Interventional Cardiology is but they do know what a balloon angioplasty is. So that’s how this idea was born. It’s created some buzz around Athens but that also might have something to do with lots of print, outdoor and even heart-shaped balloons everywhere.

And last but not least was probably the most fun spot of the year. We partnered with Artsplosure this year to be their Agency to create all the 2010 First Night Raleigh materials. We wanted to do something vastly different then they had done in years so we illustrated a very whimsical logo and artwork to really kick this off. So far this campaign has been very well received by all. Especially our client! We also worked with MonkeyBravo to help us animate and put this all together for the big event coming up at the end of this month. Get your buttons people because Annuals are playing and its good fun to be had by all.

RALEIGH, N.C. (Nov. 23, 2009) –  Cross + Associates, a full-service marketing agency, won 3 Wallie Awards for excellence in healthcare marketing at this year’s ceremony. The announcement was made today by William R. Cross, president and CEO of Cross + Associates.

The annual Wallie awards are sponsored by the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS).  Winners are selected by a panel of healthcare professionals. The award ceremony was held at the annual fall conference which took place last week in Asheville at the Grove Park Inn.

Cross + Associates won two awards on behalf of work completed for Rutherford Hospital in Rutherfordton; one gold for a print ad and one silver for a billboard.  They also won a gold award for a print poster designed for a smoke-free campaign for Betsy Johnson Regional Hospital, located in Dunn.

This is Cross + Associate’s second consecutive year being recognized at the Wallies. The agency also sponsored and produced the awards presentation for the third year in a row.  For more information about CHPRMS and a full list of winners visit www.chprms.com.